Saturday, 7 January 2012

Abasto Shopping Center


Corrientes 3247 (between Aguero & Anchorena), Abasto

[Open 10am to 10pm daily]
Abasto corner

Largest Shopping Center in Buenos Aires

The Abasto shopping center is probably the one mall in Buenos Aires that has at least something to appeal to all people, of all ages, although apart from its wonderful 1930s Art Deco architecture you could not really argue that it is an authentic Buenos Aires experience.
As far as shopping goes, it is full of mainstream clothes stores, and it boasts over 250 brands to choose from, including major labels like Nike, Lacoste and YSL. As I said, not all that authentic an experience, but at least the building itself really is quite beautiful (see right), and is on a very large scale – it is the biggest mall in the city of Buenos Aires (Unicenter, the biggest mall in Argentina, is outside the city limits).
This area of Abasto also has played a major role in the social and tango history of Buenos Aires, and for those reasons alone it is worth a quick visit, even if you are not interested in the shops inside, which will probably be quite similar to the ones that you can find back home. And there is also a range of things to see and doinside the center, which can be found near the end of this blog post.

History of the Mercado de Abasto

Mercado de Abasto
In 1893, a market fair started in this zone, which back then would have been referred to with its official barrio name of Balvanera. This official barrio is still found on the maps, but these days it is generally split into three unofficial, but more commonly used, areas, of Abasto, Once and Congreso – all named after major landmarks in each area (the Abasto mall, Once train station, and Congress building, respectively).
By 1930 Buenos Aires needed a wholesale distribution center for its food produce, and this old marketplace couldn’t cope with the needs of a rapidly growing population, so plans were projected by the architects Delpini, Sulsio and Besque for this grand structure to be erected as a new indoor home for the wholesale food market. Building began in 1931, and el Mercado de Abasto eventually opened in 1934. It soon became the center of the noisy, busy food trade in Buenos Aires. Crowds of workers would also drink, listen to tango music and play cards in the seedy bars around the market.
Art Deco Abasto
On the structural side, it was significant as the first building in Argentina to ever use cement for both its façade and indoor finish. I bet that really has you excited. The original façade is still the same as ever, with its lovely five curves at the front, the central one being wider and taller than the others, as can be seen in the picture above.

The Modern Abasto ‘Shopping’

Inside Abasto shopping
The Abasto market set the lively pace of this neighborhood until it was closed down in 1984. This was due to its position in the middle of the city, which was seen as impractical, given that all of the produce came from the countryside and it meant unnecessarily travelling through most of the busy city to bring it here. And so a new central market was instead built on the city outskirts, which is the present Mercado Central, with the Abasto building sadly left abandoned to contemplate its former glory.

However, fifteen years later, in 1999, Abasto was reborn into a shopping center (or just ‘Shopping’, as they say in Buenos Aires), as it was refurbished completely on the inside, and with additional structures at the back and side, but keeping the original beautiful Art Deco façade.

Carlos Gardel’s Old Stamping Ground

The area around Abasto also just happens to be where the most famous tango singer of all time, Carlos Gardel, lived (with his mother) for most of his life. He was so closely connected to this area, that one of his nicknames was El Morocho del Abasto, which basically means ‘the dark-haired guy from Abasto’.
Carlos Gardel in his 'hood' of Abasto
In honor of this, a nice bronze statue of the immortal tango crooner stands just outside of the Abasto building, as shown in the picture over to the right.
Also within just a few blocks distance are his former house where he lived with his mother, on Jean Jaures 735, which is now a museum about his life, a small street named after him, called Pasaje Carlos Gardel, a subway station bearing his name, a corner tango house built in an 1893 bar that ressurects his songs in razzle-dazzle Argentine tango shows each night, and even a small street called Pasaje Zelaya where Gardel’s multi-colored mug is painted on most of the walls.
Finally, just across from the side of the mall is El Progreso Bar, on Anchorena 529, which happens to be one of the few places in Buenos Aires where Carlos Gardel actually sang (among other famous tango figures such as Tita Merello), which has also been preserved in the state it would have been in when Gardel performed there.

How to get to Abasto

Getting to the Abasto mall is fairly easy, thanks to an adjoining Subte (subway) station, called estacion ‘Carlos Gardel’, on the red B Line.
Also, if you are staying in a hotel, you can ask them to call 4338 2333 to arrange you free transport to and from the shopping center, which will certainly help if you are planning on going on a big shopping spree.

Things to do for families in Buenos Aires

Big wheel in the Abasto shopping center
The Abasto shopping center also includes several activities that may help to keep families with kids entertained when on holiday in Buenos Aires, for example:
  • A 12 screen cinema, which goes by the name of ‘Hoyts’ and shows all the major American, European and Argentine release.
  • A massive food court on the top floor where you can guiltily pig out on junk fast food, if that is, like me, one of your secret pleasures. This includes a Kosher McDonald’s restaurant, as Abasto is part of the Jewish area of Buenos Aires.
  • The Museo de Los Ninos, with its massive indoor big wheel (see right) and where kids can play at being adults in a ‘city’ scaled down to child size, where they can, for example, operate cranes on a building site, run a TV studio or man the helm of a ship. It costs 5 pesos per person for entry and is open from 1-8pm on every day, except Mondays.
  • A fairly large games/amusements arcade replete with the usual flashing lights and games machines that gobble up pocket money at a fast rate.

Buenos Aires Travel Guide Special Tip

If you are looking for a place to go to the cinema in Buenos Aires, I find the Hoyts cinema complex in Abasto one of the most laid back, least busy places to do so in the city. It also wins my prize for having by far and away the best sweet popcorn! It is called pochoclo in Spanish, and if you want sweet, ask for dulce, or say salado for salted.
Also, if you go to the Hoyts cinema in the Abasto mall at night, you will get to see the outside of this wonderful building at its best, when its curves are lit up after dark, to stunning effect:
Abasto mall beautifully lit up by night
And finally, if you are on a budget, I also recommend going to the cinema on a Wednesday night, which is the day before the big releases come out, because entrance is generally about half price then. Almost all films in Buenos Aires are shown in the original English version, with Spanish subtitles, so there will be no potential language problems.

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